Have you ever been tempted by the possibility that you could cure your weight issues by simply downing a pill?

Magazine and television ads always seem to feature these convincing testimonials where people talk excitedly about the great results they have experienced using this fat-burner, or that diet supplement.

More than this, these clever advertisers appeal to an instinctual desire common in all of us to do very little and get big results. I remember seeing an ad that actually featured someone sitting on a coach while talking about all of the weight he lost…convincing? Not really, but certainly appealed to my instant gratification buttons.

Perhaps that is why the industry thrives, billons of dollars in sales year after year. They promise “Drug-like” abilities, but can they ever really deliver?

In his book, Burn the Fat, Feed the Muscle, Tom Venuto says no. In his explanation of the billion dollar supplement industry, Venuto gives a far more convincing explanation of how the industry works than the explanations we hear from these weight loss companies as to how their pills work.

After slamming the industry a little, and opening the reader’s eyes as to the merits of hanging on to your hard-earned money, Venuto then offers an education, proper information that you can use to make a decision the next time you are considering a supplement.

He also goes into great detail about the subject of meal replacement products, revealing some little known facts along the way.

I appreciated this chapter because I knew right away that I could share it with someone very close to me whom I have watched waste time and money with every “new,” “groundbreaking” “discovery” that hits the market promising to melt the pounds away.

Though I could see the hazards of buying into these promises, I couldn’t seem to explain in a convincing way why she should abandon these useless, and sometimes even dangerous, shortcuts.

This chapter is one that I will share with this person as I believe that it will open up her eyes to the psychological games at play. She is a smart, intelligent and perfectly capable woman but the truth is, when it comes to weight loss, we can all get a little emotional.

The next time someone is promising you the world in a skinnyjar, you can think about the sobering information in this book and use it to make a good decision. Burn the Fat, Feed the Muscle focuses on true education, teaching you, not selling to you.

Venuto does not own a supplement company or try to sign you up to a monthly payment plan. He just educates you on the information you need to make good decisions if you are going to succeed in reaching your weight loss goals.

To request your copy of Burn the Fat, Feed the Muscle, Click Here!